5 Dangers of Being Blinded by Your Startup ‘Baby’

Your entrepreneurially minded friend has this all too familiar sparkle in their eyes. You know it’s coming so you settle in your seat and prepare for the pitch. Then it comes – another idea, neither too exciting nor disruptive. But your friend continues pushing. A month later, a mock website is up and running.  A few weeks later, Facebook and Twitter campaigns are unleashed. By the end of the second month, an investor’s deck has been constructed and graphic tees (with quirky logos of course) have been sent to the printing vendor. A startup has been born, albeit quite hastily.

What is the actual problem here? Some would argue that if one has the resources, creative capacity, and perseverance, then he/she should go ahead and make their dream a reality. After all, investors invest in the person(s) behind the startup… right? While the latter is true to some extent, herein lies the problem: Obsessing over founding a startup can often blind us in terms of actually creating something of substance, of true value to the consumer/end user.

So here is my list of five dangers that often accompany such overzealous entrepreneurs:

(1)  Igniting Unnecessary Competition Early On: At this point in the startup’s development, there are low entry barriers. If you try to over-populate social media and PR outlets with your new, underexplored venture, you may soon realize that your friendly neighbours from Technion think they can create a better product than you can. Guess what? They probably learned from your mistakes and are now refining their offering.

(2) Cockiness: Please excuse my forwardness, but this is just most fitting. You know who I am referring to – those people with their head held way too high, the ones who barely look at you at networking or pitch events. All these behaviours and they have yet to realize true product-market fit.

My advice: ditch the act and never underestimate the power of modesty. This is no way suggests that confidence doesn’t add a much needed boost in our daily lives. Rather, I am arguing that wanting desperately to be an ‘influencer’ does not mean you can’t also be well received. Who knows, an attitude change may even serve to help impress potential investors.

(3)  Early disappointment: Without a clear value proposition, your startup may soon fade away, leaving not much behind. While you will undoubtedly learn from your experience, negative feelings may soon surface, which may further inhibit your future success. Disappointment occurs in many well-developed startups, but in this case, yours may have been unfortunately foreshadowed due to an overly ambitious timeline.

(4) Running out of money… fast: Though quite obvious, this one must be mentioned. Whether it is your parent’s money or your personally acquired wealth, losing money is never fun. This can not only damage your ego, but can directly limit your ability to start your next venture. After all, rent in Tel-Aviv isn’t getting any cheaper. Ideally, try to spend more time cultivating your idea, pivoting when necessary, and build a sustainable product.

(5) Irrelevancy: This is probably the most significant of all the listed dangers – Creating a startup just for the sake of seeing your name appear on CrunchBase, without a clear value proposition. I invite both all wannabe entrepreneurs and current startup founders to read about the Lean Startup movement, how to simplify leadership styles and customer development process before diving into the startup world. Following Steve Blank, Bob Dorf and Eric Ries on LinkedIn would be a solid start.

So what’s the bottom line?

Many people are actively seeking a way to own or lead something, whether by building a new startup or a better competitor to an existing service. While this drive is well understood and appreciated, especially in the Israeli startup ecosystem, it should not blindly guide you into launching a venture to prove to yourself (or to others) that you are an innovator. Phew, now having said all this, go on and create something meaningful!

The digital marketing trends to watch

The internet has had an enormous impact on the world – how we consume news, how we shop, how we keep up with friends and even how we date. It has also had a huge impact on how companies do their marketing. Digital marketing is the most dynamic and exciting area of marketing and it is changing all the time. Here are the trends you should keep an eye on in 2018 and beyond.

Voice search is getting bigger

When voice search was first introduced by search engines, it was patchy at best. When you tried it out, it was impossible to know what it would end up searching for. However, the technology has improved substantially over the last couple of years. In fact, with Google reporting that its speech recognition for English has hit 95%, Google voice search has become 20% more accurate since 2013. This means that it is approaching human levels of accuracy and errors are being rapidly reduced.

The launch of digital assistants for the home, such as Alexa, means that tech companies are doubling down on voice search as the primary way of searching in the future. This is a future in which most searches are done just by instructing your device with your voice. This affects digital marketing because people’s searches differ between text and voice. For example, if you searched on Google for pizza delivery via text, you would probably type in something like “pizza delivery near me”. However, if you did it via voice search then you would probably be more inclined to use a full sentence like “Where can I get pizza delivered near me?” This means that companies will have to target different keywords when it comes to search engine marketing.

Mobile is king and it’s here to stay

In 2018, mobile truly is the king of the internet. Mobile phones accounted for 52.2% of all online traffic generated, up from 50.3% in 2017. People are using their mobile devices more and more for all aspects of the internet, including on social media – it was reported in 2017 that 95.1% of active Facebook users access the social media platform from their mobile devices, and 85% of the time spent on Twitter is spent by those using mobile devices. Additionally, 48% of buyers now start their online shopping with a search on their mobile device.

All of this means that digital marketers have to be focusing on mobile. You can’t just focus your website on desktop and laptop. Your site needs to look great and be very usable on all platforms and screen sizes. This means that responsiveness is an absolute must. If your site doesn’t have easy to read text, touch-friendly buttons or doesn’t adapt to how the user is holding their phone (either in portrait or landscape mode) then they are going to quickly leave.

AR is coming into its own

Remember Pokémon Go? How it had millions of people wandering outside looking for Pikachus, Blastoises and Charizards (or whatever the plural of those are)? It was a worldwide phenomenon for a few months. It was also a great example of augmented reality (AR) in action. AR is also having a huge impact on how companies market their products and services. AR allows companies to bring marketing into the world of consumers. For example, IKEA has come up with an excellent AR experience where customers can use their smartphones to browse the catalog and then insert any product they wish to into the room they are in, just using AR. It’s very cool, genuinely useful and generated hype around IKEA.

Video is the key to social media

Creating a shareable video for your brand’s social media channel can have a huge impact on your digital marketing efforts. Platforms such as Facebook and Twitter are actually changing the algorithms of users’ timelines to highlight videos over images and text. Over 100 million hours of video are watched on Facebook every single day. Video should be the number-one focus for digital marketing, according to Valentino Vaschetto. Valentino Vaschetto works for Iconic Industries, a leading marketing agency based in San Diego and the U.S. Virgin Islands.

Conclusion

These are the trends that are currently dictating digital marketing, but who knows what could be round the corner that we don’t even know about yet. Make sure to keep an eye on these trends and change your digital marketing campaigns accordingly.

Fine Details for the Proper Floral Arrangement

The floral bouquets are a great way to decorate your home. They are a way to bring nature indoors and to fill your day with color and fragrance. The best thing is that by using fresh flowers, you can change them periodically and bring variety to your environments. In addition, floral arrangements are cute gifts that express how much you appreciate your loved ones. But if there is something even better than a floral arrangement, it is a floral arrangement that you have made yourself. If you decide to make your own arrangements, you can personalize them and develop your creativity with a relaxing and entertaining hobby. Do not worry, making floral arrangements is not as difficult as it seems, here are some expert tips to assemble bouquets for yourself.

Get fresh flowers

The most important thing to achieve a bouquet that is attractive and lasts as long as possible is to use the freshest flowers possible. Whether you buy loose flowers or pick them from your garden, look for flowers that have firm stems, that do not have their heads bent. Avoid dry leaves or withered or fallen petals, and if possible get flowers that are not too open. The Silk floral arrangements are essential now.

Do not neglect the foliage

What distinguishes a normal bouquet from a special bouquet is attention to detail. While it is possible to make a bouquet simply with flowers, the foliage serves to frame the colors and highlight them. Find green and shiny leaves, as well as small ferns and flowers that serve as a complement. If you are using flowers with dark and deep colors, choose dark green foliage, but choose light leaves if your flowers are pastel or bright.

Find a nice paper to wrap it

A bouquet of flowers is a gift, and every gift needs a wrap. Get cellophane paper or tissue paper in a color that complements that of the flowers chosen for the bouquet. If you really want to get an impression, get a nice ribbon to make a bow as a nice detail.

Pay attention to the length of the stems

When you are ordering the flowers you have chosen, the length of the stems is an important factor. Locate the longest ones in the center of the bouquet, and add the rest, always keeping the longer ones in the center. As you add flowers, insert ferns and foliage, but never place foliage with long stems far from the center of the bouquet.

Do not forget what you want to convey with the bouquet

Before starting to assemble your bouquet of flowers, you should know what it is you are seeking to convey with him. Choose flowers, foliage and paper with care to convey that feeling. The flowers you give away may have a special meaning, so do not forget it when you are putting together your arrangement.

Meaning Of Car Insurance Renewal

When it comes to insurance, renewals are defined as the subsequent premium amounts paid by the policyholder to the company in order to keep the policy active and avail the benefits.

Car Insurance Renewal and Benefits

The future cannot be guaranteed. It changes every day. Nature takes on its course and all we can do is protect ourselves as well as our vehicles. Mandatory by law, car insurance renewals online not only are necessary, but also provide benefits such as:

  • Protection against man-made or natural calamities in addition to third-party claims for damages incurred.
  • Provides benefits to family members/dependents in cases of accidental deaths.
  • Provides legal protection by covering against lawsuits in cases of accidents or damage caused by the third party.
  • Covers damages caused by any loss of parts or theft of the vehicle.
  • Additional discounts in terms of discount on premium amounts in cases of owning more than one policy with the same insurance company. This provides an added advantage by extending the coverage to others who drive the car with the owner’s permission.
  • No claim bonuses are offered on renewals if claims have not been made during the previous policy tenure.
  • Car insurance renewal policy also acts as a personal accident cover.
  • Voluntary deductible refers to the minimum amount that the owner bears at the time of making a claim. The higher the deductible the policyholder pays, the lower will the premium amount.
  • If the car is installed with an ARAI approved anti-theft device, the insurance company offers an additional discount. The discount simply implies that the anti-theft device makes the car less liable to be stolen.
  • Renewal policies offer a privilege membership for members of the Automobile Association and to certain professionals such as Defence Personnel, Doctors and Government employees.

Things to Know About Car Insurance Renewal

  • Certain things should be kept in mind while purchasing car insurance renewable policies.
  • It is always beneficial to add add-ons to your plans as this will help in lowering the premium amount.
  • Upon renewal date, the earlier the policy is renewed, the better, as early bird offers provide additional discounts. It is best to renew the policy before the due date.
  • False declarations should be totally avoided as this will result in a lapse of the policy immediately or rejection of claim.
  • For cars that come with inbuilt security features (anti-theft alarms, immobilizers, GPS systems), the ARAI provides an additional 2.5% discount on the premium amount.
  • Buying the car insurance renewal policy online saves money in processing and distribution costs and provides additional discounts compared to offline renewals. The online renewal process is simpler and quicker. There is no need to submit documents or verification. Online facilities have the option of storing your documents in a secured user account thus saving precious time. Within a few clicks, the car insurance policy is renewed, all from the comfort of your house or through mobile apps in case of vacations.
  • In case of renewing an expired car insurance policy, the policyholder needs to intimate the company and should not drive the car till it is insured again. Failing to do so can lead to a heavy financial loss. It is always good to compare different renewal policies before making any decisions. Once the decision has been made, the insurance company sends a surveyor to check the conditions of the car. Upon receiving a positive survey result, the policy should be bought as soon as possible, as the inspection done is not valid beyond 24 hours.
  • One should also note that car insurance renewals do not provide coverage in case of damage to the car caused by an accident while driving under the influence of alcohol or drugs; intentional or deliberate accidents; illegal activities like invalid driving license and driving on the wrong side of the road; and regular wear and tear of car parts.
  • Cancellation of the car insurance renewal policy is possible, in a hassle-free way. The policyholder will only have to show the purchase of a new policy to replace the current policy.
    • Insurance companies offer a minimum of the free-look period, extending up to 14 days. During this time, the terms and conditions in the documentation can be reviewed by the owner.
    • The policy can be returned back, in case of dissatisfaction, before the free-look period expires.
    • Upon examination, if found valid, the insurance company cancels the policy within a week.
    • In case the policy is returned after the free-look period, the insurance company charges a cancellation fee. This amount depends on the number of months passed from the start of the cover period.
    • Policy cancellation requests are unaccepted after the completion of 8 months.

Car insurances are deemed void in cases of lapsed policies. Thus it is mandatory to renew car insurances on time.

How Does Website Monitoring Help Your Business?

Website monitoring is helpful to any business that has concerns about how its website functions. This article explains how to monitor your site, what your design team should do every day, and why monitoring is used by the largest companies.

Using Browser Models

A synthetic browser is used to create a model for what a typical user does on the site. The browser runs as many different scenarios as possible, and it helps you learn where your site falls short. Ensure that you have checked the results from the browser every day so that your design team may make changes.

Websites often crash or run slowly in certain places, and you must ask the design team what they see when this test is complete. You are making the website as user-friendly as possible, and you must commit to improvement. People notice when your site does not function in the way that it should, and they often leave never to come back.

How Long Does The Test Last?

Tests done by the browser model do not take much time, and you are given a report on all the things that did not work during the test. The test shows you where your site has issues caused by coding problems, and you may go into your code at once to solve this problem. You must ensure that you are checking over the problems every day because your site may get worse and worse.

You must run your tests during all hours of the day and night. It is Important for you to take the tests seriously, check when they were done, and ensure that your site functions well during peak hours. The testing process prevents your site from crashing when you have thousands of people shopping.

How Much Does Testing Cost?

Testing has a small fee attached. The testing company runs their testing models on the schedule you have requested, and the reports are sent back to you instantly. You are often given recommendations by the testing firm, and they show you how to avoid common mistakes in the future.

Your company spends a small amount of money to have each test completed, and you make most of that money back in profit from a more efficient site. Ensure that you have budgeted for testing this year, find the best company for the job, and get started immediately. You are doing yourself a disservice if the site malfunctions.

The Best Companies Use These Resources

There are incredible companies around the world that run these tests every day. You must follow the example of these companies because their sites almost never malfunction. The companies that use these models have proven that a browser test works well, and their website remain online due to the changes they have made.

A proper business must invest in website testing. Website testing shows you how your website lets down customers who want to shop with you.