Chatbot has evolved dramatically in the past years, thanks to the AI or Artificial Intelligence and NLP or natural language processing that helps power these platforms. They are now a very sophisticated and versatile tool that helps business owners automate several business processes.
Aside from being an excellent tool that helps customer care inquiries, Artificial intelligence-powered bots can be a part of every company’s marketing strategy and help them push customers without problems through their sales funnel. Listed below are some ways these platforms can fit into a company’s marketing strategy
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Offer audience a more personalized experience
Having interactions with people who know you by your name can completely change the nature of the conversation. These bots incorporate with social media platform gathering information about every person with whom they interact. When users have an inquiry, the bot can help answer them correctly and take the discussion a step further by telling customers personalized shopping advice that is based on their preferences and purchase history.
Large engagement capacity
These platforms are special because they don’t only engage with their customers; they also retain past customers. It means that not like other marketing techniques, they keep customers entertained. For example, let us say that you catch your target market’s attention with a quality video.
While the video can be very engaging, once it ends, it does not have more to offer. These platforms can catch your target market’s attention and learn from these interactions, allowing them to send important information when it comes to the company’s brand, services and products. Essentially, it is able to up-sell or cross-sell in a conversational, engaging, and personalized way.
Reach more audience
Since these platforms are usually found on social media messaging applications, they are able to reach out to virtually limitless target market. They can reach new customer groups for your brand by getting in touch with new demographics.
They can also be integrated all over multiple messaging platforms, making your company more readily available to help every customer that needs your attention. In turn, this opens a new opportunity for your company to increase its sales revenue.
Gather and analyze consumer feedback and information
These bots offer the perfect chance for your company to help gather feedback and information from your target market. Unless there is a motivation to do so, people do not want to spend their entire time completing surveys. A chatbot can soften the approach to collect feedback and information by naturally introducing various questions on conversations.
Additionally, with the learning tools, your bots can analyze all the feedback and information it gathers from the user, giving your company an idea on what your target market truly wants. From there, companies can remodel their marketing strategy to be more focused on the customer’s needs, thus making more of an inbound marketing approach.
Send important notifications
Customers do not want to be flooded with text messages, emails and other notifications each time something noteworthy happens when it comes to the brands, products, or services. Since these bots are able to collect and analyze information, they are also able to send a more personalized notification through social media platforms that are important to every user.
Make communicating with the brand more fun and engaging
While it is no secret that these platforms can deliver quality and the essential information to the consumers, they are also able to make the interactions more fun. An excellent example of this is Whole Foods’ AI bots. It allows consumers to look for delicious recipes through social media platforms like Facebook Messenger using a simple emoji.
This kind of chatbots will make your marketing strategy more interactive and fun, leaving a long-lasting impact on your target market. It can also help increase the number of traffic going to your website by sharing links to your company’s relevant blog posts or contents.
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Automatically make brands more driven
Usually, brands have a more passive approach to all customer interactions. Companies only communicate with the consumer once a customer has contacted their messaging platform first. The chatbot will automatically send welcome notifications when people arrive on the website, or the company’s social media account, making users aware of your bot’s presence.
It makes the business owners more driven, thus enhancing their brand’s reputation and even increase customer interactions, having a more positive effect on the sales revenue.
Move your consumers seamlessly through your company’s sales funnel
Nurturing your leads is an integral part of every business marketing strategy. The bad news is, it is very time-consuming. Chatbots will allow your business to gather the data that you need to design and create a personalized message that can help guide your target market through their journey to buying products or availing services.