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Ways on Using Bots for Conversation Marketing for Business and Sales


Chatbot has evolved dramatically in the past years, thanks to the AI or Artificial Intelligence and NLP or natural language processing that helps power these platforms. They are now a very sophisticated and versatile tool that helps business owners automate several business processes.

Aside from being an excellent tool that helps customer care inquiries, Artificial intelligence-powered bots can be a part of every company’s marketing strategy and help them push customers without problems through their sales funnel. Listed below are some ways these platforms can fit into a company’s marketing strategy

For more information about this subject, you can check out sites like https://smartbotmarketers.com.

Offer audience a more personalized experience

Having interactions with people who know you by your name can completely change the nature of the conversation. These bots incorporate with social media platform gathering information about every person with whom they interact. When users have an inquiry, the bot can help answer them correctly and take the discussion a step further by telling customers personalized shopping advice that is based on their preferences and purchase history.

Large engagement capacity

These platforms are special because they don’t only engage with their customers; they also retain past customers. It means that not like other marketing techniques, they keep customers entertained. For example, let us say that you catch your target market’s attention with a quality video.

While the video can be very engaging, once it ends, it does not have more to offer. These platforms can catch your target market’s attention and learn from these interactions, allowing them to send important information when it comes to the company’s brand, services and products. Essentially, it is able to up-sell or cross-sell in a conversational, engaging, and personalized way.


Reach more audience

Since these platforms are usually found on social media messaging applications, they are able to reach out to virtually limitless target market. They can reach new customer groups for your brand by getting in touch with new demographics.

They can also be integrated all over multiple messaging platforms, making your company more readily available to help every customer that needs your attention. In turn, this opens a new opportunity for your company to increase its sales revenue.

Gather and analyze consumer feedback and information

These bots offer the perfect chance for your company to help gather feedback and information from your target market. Unless there is a motivation to do so, people do not want to spend their entire time completing surveys. A chatbot can soften the approach to collect feedback and information by naturally introducing various questions on conversations.

Additionally, with the learning tools, your bots can analyze all the feedback and information it gathers from the user, giving your company an idea on what your target market truly wants. From there, companies can remodel their marketing strategy to be more focused on the customer’s needs, thus making more of an inbound marketing approach.


Send important notifications

Customers do not want to be flooded with text messages, emails and other notifications each time something noteworthy happens when it comes to the brands, products, or services. Since these bots are able to collect and analyze information, they are also able to send a more personalized notification through social media platforms that are important to every user.

Make communicating with the brand more fun and engaging

While it is no secret that these platforms can deliver quality and the essential information to the consumers, they are also able to make the interactions more fun. An excellent example of this is Whole Foods’ AI bots. It allows consumers to look for delicious recipes through social media platforms like Facebook Messenger using a simple emoji.

This kind of chatbots will make your marketing strategy more interactive and fun, leaving a long-lasting impact on your target market. It can also help increase the number of traffic going to your website by sharing links to your company’s relevant blog posts or contents.

What is marketing strategy, click here to know more.


Automatically make brands more driven

Usually, brands have a more passive approach to all customer interactions. Companies only communicate with the consumer once a customer has contacted their messaging platform first. The chatbot will automatically send welcome notifications when people arrive on the website, or the company’s social media account, making users aware of your bot’s presence.

It makes the business owners more driven, thus enhancing their brand’s reputation and even increase customer interactions, having a more positive effect on the sales revenue.

Move your consumers seamlessly through your company’s sales funnel

Nurturing your leads is an integral part of every business marketing strategy. The bad news is, it is very time-consuming. Chatbots will allow your business to gather the data that you need to design and create a personalized message that can help guide your target market through their journey to buying products or availing services.

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The Areas Family Law Deals With

Family law is an area of law that primarily deals with family and domestic matters. Here’s a brief list of the topics it covers:

  • Marriage
  • Divorce
  • Child custody
  • Property division
  • Spousal maintenance
  • Inheritance

However, this isn’t an exhaustive list, as family lawyers in Melbourne can assist with a variety of legal aspects. When you consider topics under the umbrella of family and relationships, there are many that come to mind. For example, inheritance is one area covered by family law, as the distribution of property between family members is certainly a family matter. Read on to learn more about family law and the areas it deals with.

Legislation Covering Family Law

In Australia, most of the family law topics mentioned above are covered by the Family Law Act, enacted in 1975. It’s a federal law, which means that it applies to the whole of the federation of Australia. It’s a broad piece of legislation that covers a huge geographical area and a lot of legal matters that concern the family. The legislation brought consistency to family laws throughout Australia. The Family Court of Australia is the authority covering most of Australia’s family law matters.

The Federal Family Law Act (1975)

This Act not only presented cohesive legislation for the entire country, but it also abolished some of the cumbersome processes which accompanied situations like divorce. Ultimately, it streamlined and modernised the process for families and family lawyers in Melbourne and across Australia. Here’s how it deals with the following matters:

  • Marriage – The law recognises marriages contracted inside and outside Australia, provided they were conducted in accordance with jurisdictional laws. Generally, conditions for annulment of marriage have to do with the legality of the marriage in relation to the laws under which it was conducted. If one partner could be proven to have been under the legal age at the time, the marriage could be considered invalid.
  • Divorce – Divorce is recognised locally or from abroad once it conforms with the laws of the granting jurisdiction. This law introduced ‘No-Fault Divorce’, which can be granted after a one-year separation. This requires no fault to be found for the divorce to be valid, as was the case with the Matrimonial Causes Act of 1961.
  • Child Custody – Divorce isn’t granted unless suitable arrangements are made for children under the age of 18. The children’s best interests are always the main priority. Some matters regarding custody may refer to local laws rather than federal laws. The Child Support Assessment Act of 1989 is significant here.
  • Property Division ­– The court endeavours to decide in favour of the best interests of all parties rather than a 50% split arrangement.
  • Spousal Maintenance – Divorced individuals without financial means may apply for financial support from former spouses. In Western Australia, this comes under the Family Court of Western Australia.

In Conclusion

Should you require legal assistance in Victoria relating to family law, make sure you look for reputable family lawyers in Melbourne. They can provide you with legal advice and give you the correct guidance needed for your circumstances.