A journey through the history of typography

It’s hard not to love the simple definition of typography… ‘the style and appearance of printed matter’. Originating in ancient Greece, typography has been used since as early as 1850-1600 BC. Nowadays, words really are everything. That includes the way that they are presented in the work of marketers, academics, the media and many other institutions. With the help of UK brochure printing firm Where The Trade Buys, let’s explore a bit around the interesting history of typography and its relevance in our modern world today.

The history of typography stretches back into antiquity

Signs of some of the most historic typography have been detected on brick stamps, uncovered in the Mesopotamian city of Uruk, dating back to the second millennium BC. Copies of intricate characters were carved into these materials, and they symbolise one of the first recorded forms of text. The Babylon Kingdom used wet clay as the base for surface impressions created by cylinder seals, demonstrating how the history of typography stretches all the way back into antiquity.

The early Greeks used a circular instrument known as Phaistos Disc, with distinctive imprinted symbols on both sides. The disc was pressed onto paper to print the words, and it was the first notion in history of typography as a printed, visible typeface. Progression followed in China as Bi Sheng (990-1051) invented the first movable type, which inscribed words and symbols through printing with wooden or ceramic objects. Europeans in the thirteenth century used similar single letter tiles to tell stories on walls, and it remained popular until the prolific (yet extremely secretive!) German inventor Johannes Gutenberg created the first movable metal printing tool in the mid-fifteenth century. His invention was said to be composed of a metal alloy, whereby the metal would melt quickly, and cool rapidly to form reusable type. The oil-based ink adhered well under firm pressure to paper and vellum, and it was originally produced from processes involved in the production of wine. This was a notable development and it triggered the Printing Revolution, from which the world’s first movable type book emerged — the Gutenberg Bible. As for his legacy, Gutenberg’s namesake now lends itself to its very own family of fonts!

Technology paved the way for a new kind of typography

Strides forward have not stopped since the twentieth century, as technology paved the way for a new kind of typography facilitated by the development of personal computers. Designers from the 1980s onwards could design their own typefaces using online software, meaning that typography could be created quicker, to suit a variety of purposes. With this advance, the associated costs were also lowered, and this prompted a movement known as the ‘democratization of type’, and it facilitated an influx of new, aspiring designers to enter the field.

Typography is now used to capture the style and identity of target audiences

Typography has grown and taken on a whole new meaning from its origins; it is regarded as a sign of clarity and transparency. Fashion retailers use typography to capture the style and identity of their target audience, just as how printed newspapers choose their fonts wisely to grab the attention of the reader. Contemporary artists such as David Carson are known to use experimental typography, taking conventional type and placing it in a new setting for artistic purpose. Typography is a common strategy in modern advertorial campaigns, creating punchy, clever graphics through the media of words.

We still place as much value in typography as those who used the printed words first. Taking the time to inscribe and print individual symbols may be a thing of the past now, as centuries later they are readily available to use as a universal format. While the processes involved in creating typography may have become a lot quicker, words remains as important as ever.

https://www.britannica.com/biography/Johannes-Gutenberg

http://www.ancientpages.com/2014/12/30/chinese-invention-worlds-first-known-movable-type-printing/

http://www.ancientpages.com/2014/12/30/chinese-invention-worlds-first-known-movable-type-printing/

http://www.historygraphicdesign.com/a-graphic-renaissance/printing-comes-to-europe/827-typography-2

Things to Know When Choosing the Best ATM for Your Business

If you have a business that people and their cash such as grocery store, fast food restaurant or a bar, the best thing that you can do is to find an appropriate ATM that will help you improve the convenience for people and make an additional profit as well.

The main idea of these machines is similar to call-to-action in marketing strategies. You are presenting people ways to spend more in your restaurant or store by giving them the opportunity to take more cash from their accounts. Of course, most services as well as distributors such as ATM distributor Puloon will double check a specific location to see whether it would be profitable to install it or not.

  1. Costs

The first thing that you should know when it comes to ATMs is that you have to pay for their installation and that is a logical assumption. However, you can find a wide array of machines available on the market.

Some of them are armored, while you can find indoor ones with exceptional and high-end security. The main goal is that 75% of ATMs that are outside the bank locations are not armored, but you can find the high-end ones that will also provide you additional protection.

In case that you have plenty of customers that are asking for nearby automatic teller machine, and the foot traffic is dense in the area of your business, then you should find the one that will boost your business in overall.

  1. Free ATM Placement Programs

You can find numerous ATM placement services on the market, and they are specifically designed to provide you with a free machine, but the location has to pass specific rules and regulations.

In most cases, high traffic locations are perfect areas where you can place a machine free of charge, and in return, the distributor will provide you a percentage of surcharge revenue from every single cash withdrawal. By clicking here, you will be able to learn more on organization that controls every single automatic teller machine.

In that particular scenario, the distributor will be responsible for everything about it. They will pay for it, ship it, set it up, process it and install it, as well as load the cash and maintain it until it is on your location.

You do not have to do anything but only cash the checks when they arrive from distributors. This is the best way to take advantage of the popularity of machines because you will not have worries, investments, and headaches along the way.

  1. ATM Lease

If you wish to install an automatic teller machine in the area of your business for additional income, you should check out all options before you decide to invest.

At the same time, you should weigh the advantages and disadvantages of buying versus leasing. In some cases, you may find that rental is a much better solution for your business needs and revenue that you are making an annual basis.

However, you should consider the service agreement that will help you determine all the actions that you have to complete along the way.

In some cases, you will be responsible for all repairs and damages, which is why you should check out the closest repair service to see whether it works for you or not.

At the same time, if you re responsible for the future repairs, you should get at least one year warranty period for both labor and parts. It is vital to read the entire agreement before you sign it.

When it comes to leasing, you have to make sure that agreement is providing you everything you can handle. You may receive repair assistance in the case you decide to lease equipment, but you should check out the contract and whether it works for you or not.

It is vital to check the overall price before you start paying the monthly payments. It is vital for you to learn how to safely use automatic teller machine and you can do it by checking out this link: https://www.wikihow.com/Use-an-ATM for more information.

In some cases, you may find a new machine for approximately two thousand dollars, but if lease payment tells you that you have to pay a hundred for the next sixty months, it is much better to purchase than to lease.

Even though a hundred dollars monthly sounds exciting and much better than paying two thousand dollars, you will end up paying much more in the long run.

Home Ownership: Buying vs. Renting

Debating between renting and purchasing a house is an issue for many individuals and families. Deciding to buy a home is a crucial and critical decision to make since it will impact your life in many different ways for an extended period. There are many factors you need to consider once you have made the decision,

On the other hand, when you decide to continue renting and eventually in the future, you want to buy a house, you might be wasting a lot of money already. If you have the means to own a home for yourself but is undecided whether it is a good move or not, read through below. Presenting the perks and disadvantages of both can help you have a more unobstructed view and make a decision.

Purchasing a House

Advantages

When you buy a house, you consider it as an investment. Why? Because you will have something to call your own that is of great value. While you may be paying large sums for many years, it will end up yours. And the money you spent can be given back to you. If you decide to sell the property in the future, you will see the value can probably increase as long as it is well taken care of. Just get in touch with a mortgage broker Plano to help you sell your property.

Another thing about owning a house is security and freedom. When you have a home, you can design and fix it the way you want to. So, you can make it look the way you want it to be.

Disadvantages

One of the problems of owning a house, of course, is the responsibility that comes with it. You will have to maintain it as best as you can, and it means spending some money. Furthermore, if you took it out on mortgage, it often takes decades to pay it off, so you have a very long financial obligation ahead of you.

Renting a House/Apartment

Advantages

Renting a house or an apartment also has its benefits. Firstly. You have no mortgage loan to, and there is no long term commitment. You can stay there as long as you want, but that is it. Once your contract is finished, you can always decide to go to another place. It is advisable for those whose jobs require them to get relocated often or those who need to move from time to time,

Disadvantages

However, you have no freedom of renting. You are not allowed to do any modification when the owner or lessor did not say yes.

Another thing is in terms of finances. Yes, you may not have a long-term commitment, but soon you may realize that you have wasted a lot of money on rent. You pay rent every month, but in the end, nothing becomes yours. Unlike when you take a house, you will eventually own it.

As you can see, both have their advantages and disadvantages. It is up to you to weigh things and decide on which is best for you and your family. It is best if you consider both the present and the future since the situation may change.

 

 

How to Maximize Your Bitcoin Investment

Bitcoin has gained a reputation as one of the most popular forms of alternative investments. This is despite the fact that it has suffered from significant price drops in the past. Still, compared to other cryptocurrencies, it is enjoying a superb performance. With this, if you are thinking of investing in bitcoin, read on and learn from some of the tips that we will share on how to maximize its potential.

  1. Go Beyond Online Exchanges

Nowadays, people are not just limited to using online exchanges when investing in bitcoins. They consider other platforms, such as a bitcoin ATM. To tap this demand, find a bitcoin ATM service company to provide the hardware that you will need to get started. It works pretty much like a regular ATM, except that people are dealing with crypto instead of fiat currency.

If you want to maximize your bitcoin investment, check out Coin Cloud ATM to learn more about what they can do to tap an opportunity to earn more through cryptocurrency.

  1. Learn the Ins and Outs

For those who are new in the world of bitcoin, one of the most important is to learn how exactly it works. With this, one thing that will help is to take online bitcoin courses, which will make it possible to brush up on your knowledge. This way, you will be in the know about the future performance of bitcoin, making it easy to predict its movements. When you know a lot about bitcoin, you can even start a bitcoin consulting business and help others.

  1. Diversify Your Investments

To make the most out of your bitcoin investment, it is also recommended that you consider a diversification strategy. Regardless of how promising bitcoin seems, this does not mean that you should put all your money in the cryptocurrency. You should also consider the potential of other cryptos, such as Ethereum and Litecoin. To add, it is also good to consider stocks and bonds, among other investments.

  1. Buy and Hold

This is one strategy that is advocated even by financial gurus, making it possible to maximize your bitcoin investment. Simply put, all that you have to do is to buy bitcoin now and forget that you even have it. You should resist the temptation to make bets in the short-term. Instead, you should wait and see. It would be best to treat it as a passive investment.

  1. Understand the Risk

Earlier, we have talked about the importance of being educated as a way to maximize your investment. In line with this, you should also understand the risks that are involved. It is a volatile asset, and so, you need to be familiar with the potential losses. This way, you can demonstrate preparedness when confronted with an unfortunate situation.

In sum, from going beyond the online exchanges to learning the risks that are involved, this post tackled some of the best things that can be done to unlock the full potential of your bitcoin investment.

Installing the Ideal Restaurant Kitchen Equipment

If you’ve ever had dreams of developing the next great restaurant, you know how much work is involved in the process. Creating a restaurant from the ground up is as arduous a task as there is in the world of business. Creating your hit restaurant will require you to perform many different steps in a broad range of industries and environments yet no task is more important than establishing your kitchen. Your kitchen is the beating heart of your business and it is the place that determines whether your company will succeed or fail. The best food in the world cannot be made unless you have the right chef and the right equipment for them to complete their task. Today, we are going to be talking about what equipment you will need to be on the lookout for in order to give your cooks what they need to succeed.

Establishing the Perfect Restaurant 

Let’s take a moment to consider all of the commercial restaurants that we’ve ever seen. Whether you’ve seen restaurant kitchens in person or you are merely reflecting on what you’ve seen on television, you’ll likely come to some pretty interesting commonalities. Commercial kitchens in professional restaurants all seem to be filled with busy cooks, shiny equipment, and clean surfaces. These kitchens can range in terms of size but they all share some core similarities. Let’s break down these similarities so that you can craft the perfect kitchen for your needs.

Quality Kitchen Equipment

If you want a successful kitchen like the ones you’ve seen on television or in other restaurants, you are going to need equipment. Buying any good commercial kitchen equipment from Restaurant Equipment will take knowing what you are looking for. Ideally, you are going to want to ensure that you have access to all manner of refrigeration and frozen storage. Additionally, you’ll want grills and dishwashers as well as shelving. Finally, you’ll need food prep stations that are capable of giving your cooks the room that they need in order to operate efficiently.

Stainless Steel Materials

The ideal kitchen surface is going to be stainless steel. Stainless steel is notoriously resistant to bacterial growth as well as incredibly easy to clean. Stainless steel looks great and is easy to maintain due to the durability of the material. You’ll want stainless steel for all of your food prep stations at the very least. It also doesn’t hurt that stainless steel looks striking, as well!

Planned Floorspace

Your kitchen will fail or succeed based on how you organize your workstations and kitchen equipment. Believe it or not, how you organize everything will have a dramatic impact on how effectively your cooks can do their job. Before you start installing your equipment, take some time in order to diagram out your kitchen. Pay attention to measurements and consult a professional chef in order to get the right layout installed. Don’t sweat preparing your next restaurant kitchen. As you can see from our guide above, the job can be tough but that doesn’t mean that it is impossible!