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General Article

5 Ways to Implement Effective Digital Marketing

In today’s modern age of doing business, digital is the way to go if you want to implement effective marketing campaigns. While traditional channels are still effective, it is undeniable that digital is the norm, especially because of its massive reach and cost-effectiveness. However, not all digital initiatives succeed. Read on and we’ll share tips to implement effective digital strategies to promote your business.

  1. Make It Personalized

Personalized marketing needs to be at the heart of your digital strategy. Your campaigns should not appeal to a universal audience. Rather, target specific groups, such as in terms of location, age, economic status, race, and lifestyle, among other things. Personalization improves the success of your marketing strategy as it makes sure that you convey your message to the right people.

To create effective personalized marketing campaigns in digital formats, it is important that you use customer information effectively. This is possible with the help of a customer data platform like Lytics.

  1. Choose the Right Social Media Channels

Social media is a marketing marvel, but this statement holds true only if you do it right. One of the most important things is to choose the right platform. Facebook, Instagram, and Twitter are some of the most popular, but this does not mean that you have to be present in all of them. You need to choose wisely, which will depend on where your customers are. There is no sense in having a Twitter account if you know that your target market isn’t using such a platform.

  1. Create a Flexible Strategy

The digital world is constantly evolving. There are new trends and algorithms every now and then. This makes it crucial to have an adaptable strategy. The strategy must be able to evolve along with its customers and the business. Nothing should be set in stone. Even in digital marketing, change is the only thing that is constant.

  1. Hire the Right People

Crafting an effective digital marketing strategy requires the knowledge of the experts. If you know nothing about this kind of marketing, it is best to rely on the help of the pros. It does not have to be expensive, especially since you can outsource these services online. Whether it is social media marketing, website design, or video creation, ask for help from qualified professionals who have experience in curating a successful digital marketing campaign.

  1. Measure Performance

Like in any other forms of marketing, you need to measure the performance of your campaign. To measure the success of digital marketing, the most important key performance indicators include online sales, website visits, page views, and bounce rates. By measuring performance, you will know how the campaign is doing and it also gives insights on possible improvements.

Digital marketing delivers plenty of benefits, but success isn’t absolute. Pay attention to how you do it right, which is possible through personalization, using the right platforms, and measuring performance, among other things.

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General Article

6 Tips for Successful Online Employee Training

We are living in a digital era when you can do a lot of things online, including employee training. Taking your training platform online can deliver a plethora of benefits, such as being affordable, engaging, and effective. Nonetheless, to ensure its highest level of success, pay attention to the tips we’ll briefly mention below.

  1. Use the Right Software

Implementing an effective online training program is a lot easier when you are using the right software. Whether it is for marketing, sales, customer service, or compliance training, among others, pick software that is aligned with your goals. It must offer a high degree of customization so that you can match it to the needs of your business.

If you are looking for a top-notch option for online training software, check out

  1. Mind the Visuals

In this digital age, adding visuals will transform your presentation. This is crucial not only for effective marketing but also for making sure that employee training is effective. Images, graphics, and videos will simplify the presentation of complex ideas while being effective in capturing the attention of the audience. It creates a meaningful connection, more than just making the training program entertaining.

  1. Break It Down

Another secret to improving online training is to make it available in formats that are easier to digest. No one wants to watch a training video that is more than an hour in length or read a training module that is several pages. Make the material shorter so that it can arouse interest. Be direct to the point without losing relevance. Break it down into components that are easy for the learner to comprehend.

  1. Make it Emotionally Compelling

Even in ads or marketing materials, those that appeal to the emotions are the most effective. The same thing should be true when it comes to the training materials. To do this, provide real-world examples that will be relatable. Appeal not only to the intellect but to the emotions of the learners as well. An effective online training program triggers empathy.

  1. Create a Support Team

It is inevitable that the online training platform will experience glitches when employees use it. To prevent the situation from being frustrating, it is crucial to have an accessible and knowledgeable support team to provide assistance as soon as possible, such as through live chat or telephone support.

  1. Evaluate Success

A successful online training program requires a thorough evaluation to measure its success. This is done in a number of ways, such as through surveys and interviews to gather feedback from the participants. This is an effective way to gather insights on what to do in the next online training programs depending on the opinions of the learners.

In this modern era of doing employees, training is no longer confined to the four corners of a classroom. It is a common practice to take it online. To ensure its success, pay attention to our recommendations above, including the right source of training software, using visuals, and appealing to the emotions, among other things.

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General Article

What Should I Buy: Gold Bars Vs Bullions

Every person involved in the investing business understands the importance of gold. It is one of the most wanted metals for investment, if not the most wanted.

It comes in many different shapes and qualities. The best, 24K consists of 99,99% of the metal which means it’s pure perfection. The 22k is made of 91,67% of the metal and the rest is made of something else.

When it comes to the shape, you can find it as jewelry in the form of necklaces, rings, earrings, and similar. However, investors prefer something else because it’s easier to store and keep it. That’s why almost all of them prefer one of the most asked options – bars and bullions.

What are the gold bars?

The bars are made in different shapes where the ingot is the most common. An ingot is a 24k piece which is made for investment purposes. The central banks of the countries almost always keep their treasure in this form. The standard piece weights a kilo, or 32.15 troy ounces.

The price of gold bars for sale is usually a little lower than the one of the bullion. The reason for this is because the weight of the ingot is huge compared to the standard size of the bullion. Another reason is that they rarely carry official mint stamps and people usually like to know who’s behind the item they are buying or selling. It gives them some kind of background and warranty of the product. It proves about the certainty of the material.

The ingot is made of 99.995% purity and when you have a stamp or an official proof of this, it’s kinda easier to accept the fact that no one is trying to trick you. Since a kilo today worth around $46.500, we’d say that asking for all the proof on earth is logical.

What is bullion?

Gold bullion or a coin is a product of the world’s countries’ government mints. They are made for collector’s needs and people often buy them as an investment choice.

The main difference is in terms of quality. Unlike the ingot, the coins can be made of different amount of gold inside. So you can get a 24k, 22k, 18k, and so on. On top of this, the coins have their own mint stamp that proves when and where were they minted.

Although the price of the bullion is slightly higher than the one of the bars, the value of it is still bigger because of the numismatic importance of each piece. The rarity, the date minted, and the amount of the precious metal inserted inside can make some of the coins almost priceless.

Now, there’s a difference between the coins dating 100 years ago or older and the bullions made today. Technically, bullion is a piece made for collector’s use and investors. Learn more about bullion here.

Which one is better?

There’s no clear answer about which of the two is better. It depends on what your needs and options are. Are you buying them because you want to protect your investment? Are you doing it as a way to leave something for your children? Are you doing it because you love the idea of collecting historical valuables?

If you have a lot of money that you need to be transferred from a currency into gold then it’s better to get bars. They are easy to store and transport in large quantities and the price for getting them is better than the other option.

If you’re looking for a small investment or something to leave for the kids, it’s better to get coins as they are small and convenient and they look good. You can put them in a special place in the living room and make it look good.


As you can see, there’s no one answer on the question which one is better. Depending on your needs you’ll have to decide what option you like more. One thing is for sure, the price of this precious metal will always high enough to be relaxed that you won’t lose anything. If the price goes up, you can only earn more money.

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Finance Technology

Cryptocurrency: The Revolution of Money Transfer

The bank has been the safety spot for many business and individual transfers both nationally and internationally long before now. The money transfer services by these financial institutions have been seen as a standard; and have earned the trust of many organizations and private institutions.

Banks have tried and argued that the revolution of crypocurrency is a way of putting businesses and people’s money at risk, in the name of evolution. Not until the latter part of 2015, when companies started to experiment with their trade, using cyptocurrencies as a primary means of exchange. This was made possible because there was a market on ground for cryptocurrency. Individuals started investing so deep before major organizations joined the trend. Click here to read more about Wirex, a crypto-transfer agency (Wirex reviews regarding transfer moneys and other services).

The Traditional Transfer Method

We all remember how this process goes right? It usually starts with walking into a transfer designated stand or building as the case may be. State your purpose; give the attendee the name of the individual you intend sending the funds to, the city and sometimes the nationality.

Your details are taken to ensure the recipient gets a prior notification of whom the funds are from, and sometimes to be able to keep tabs on your transaction. Few companies back then work with an instant transfer option at an extra charge fee. The payment is mostly for the funds to leave the transfer premises immediately. Most of them don’t get to the recipient until at least a day or two intervals.

There are also online transfer options available by these financial institutions. You get to make the money transfer online at ridiculously high fees and slow time of arrival. This process will require that you provide additional information than you might have at their offices. In all, this mode of transfer still takes a while to get to the recipient.

The Revolution of Cryptocurrency

The blockchain and cryptocurrency technology runs with a much different algorithm from the regular financial institutions we just talked about. The way this evolution hit the human race seemed like when we discovered the internet. It is built with modern technology, fast, reliable means of transacting, and easily accessible to everyone.

The backbone of the cryptocurrency model of transfer is the web, which means you can carry out any transaction whenever and at what time pleases you. For example, you would like to make a payment to the crypto user 2234 using your debit card. All you have to do is credit your wallet with the fiat currency, type in the amount, input the user ID, and hit send. Your money just flew kilometers in a few seconds. The recipient receives the money his/her wallet as a cryptocurrency, then takes it to the exchange option back to the fiat currency, and withdraw the money into their account.

In summary, the operation of cryptocurency serves better, compared to the traditional wire transfer option. It allows you stay in control of the process, is often as fast as the rays of light, can be done any time of the day, to whomever you wish, and is of high-level security.