The 4 Main Reasons Why People DO NOT Get Involved With You!
Several years ago, the results of a multi-million dollar research changed the paradigm of the direct selling industry. 200,000 consumers in the US and Canadian Markets were asked the question:
“Why, when presented with a quality product, service, or business idea, do you not purchase, or get involved?”
All 200,000 answers could be filtered into 4 Main Reasons:
1. Lack of Trust – 76% 2. Lack of Need – 14% 3. Lack of Solution – 6% 4. Lack of Urgency – 4%
Lack of Trust – “I don’t know whether you are the right person, or this is the right company with whom to become involved.”
Lack of Need – “I’m happy where I am — not looking for anything right now.”
Lack of Solution – “I don’t see how your solution (business) will help me.”
Lack of Urgency – “I want to think about this – Maybe later.”
Once it was recognized that 76% of people did not get involved in a product, service, or business idea, because of a Lack of Trust – a roadmap, or blueprint, on how to more effectively assist more people make a positive decision to become involved emerged!
Here’s The Enrolment Roadmap:
The Obstacles again:
1, Lack of Trust – 76% 2. Lack of Need – 14% 3. Lack of Solution – 6% 4. Lack of Urgency – 4%
The Enrolment Phases is how we get through each obstacle:
1. Relating – Building Trust & Rapport 2. Discovery – Problems, Needs, Objectives 3. Presenting – the Solution (Business) 4. Gaining Commitment – (Not Compliance!)
Needless to say, LACK OF TRUST is the No.1 REASON why people DO NOT become involved with You, Yur Opportunity, or your Company.
Simply recognizing this fact, and then committing to learning how to establish Trust/Rapport quickly will reward you powerfully in the people business!
Research tells us that the main reason behind people not trusting us is that we are more concerned with what we are trying to get out of the relationship, than we are in asking questions to discover whether there is a genuine need or objective that the other person wants to satisfy or reach, and, that our business solution can help them with.
When dealing with a LACK OF TRUST we must also remember that we are only dealing with the “perceptions” of other people. Meaning, if someone does not Trust us, our opportunity, or our company, this does not mean we, our opportunity, or our company, are untrustworthy; it is simply their opinion, or perception.
This is important to understand when learning the skill of approaching anyone, anywhere, at any time!
What other people think of you, or your opportunity, is none of your business!
Let’s quit there for now. Part 3 of this Training is a critical one. We will be looking at MINDSET and PHILOSOPHY! My most favourite learning that made me the most money in NM!
The 4 Main Reasons Why People DO NOT Get Involved With You!
I’d like to tell you a little story, not because I am good at story-telling, but because I think it’s important if you are considering starting a business. Look here is the deal, many folks will tell you that your business idea, concept, or new business model can’t work, but how would they know that? Have they ever tried it? No, most likely not. If they had, you should listen to all their wisdom, advice, and experience, but if not which generally usually the case, take that advice with a grain of salt.
Let me explain. You see, I was told my business model wouldn’t work by a SCORE counselor long ago, I didn’t listen, and my business idea did work. In fact, I franchised it in 23 states! You know, I was explaining this to a friend the other day, another Franchising Company President, and I said; “I sometimes wonder how many people they’d dissuaded – because the SCORE counselor was from the Corporate Side of business and was fully-retired and out of the game, after the game had changed, and just didn’t understand Main Street.”
Another thing, you know as a franchisor I learned early on that the franchisees I thought would be a “Sure Success” and no-brainer, didn’t always succeed, and those I kicked myself for even letting into our system – succeeded well beyond ANYONE’s expectations.
There is a real lesson there for the “personality psychology tests” – and when it all comes down to brass tacks – it is human “Will” and intent – belief – perseverance and personal character that determines success or failure; that is if the business model is a winner too.
Yes, franchisors often use the personality type tests, but they are only a component of any matrix for franchisee placement that I’d use, there is just more to it than that. Well, at least the way I see it. Well, I am sorry for carrying on in this way, but you see I just LOVE Franchising, I could talk about it for 100s of hours and not get tired of it.
And I am a believer – I believe in capitalism – and I believe franchising is the BEST business model ever created in the history of humankind. We should franchise the World – maybe it would get along better! Indeed, I hope to leave you with those thoughts today, and hope you will consider all this and think on it.
Are you thinking about utilizing that extra space at your home, probably a garage or a basement? Do you wish to utilize your skills for revenue generation? Do you have that spark in you to become an entrepreneur? If the answer to all these questions is a yes, then surely you are at the right place!
A home-based manufacturing business has the potential to have it all. You can utilize your own space, your specific skills and your own time to make money. It is a revenue generation business idea that requires less capital but a high involvement. If you have the interest, motivation, and skills for such a business endeavor, no one can stop you from becoming a successful entrepreneur.
Moreover, you can get your entire family involved with the business. Each family member possesses distinct characteristics, skills, experiences and academic qualifications so that everyone can offer something unique. Family members may assume different professional roles, just as in any other formally run business out there. It would increase the total family income as well.
One thing that you need to start a home-based manufacturing business is creativity and make sure you have lots of it. In order to start any business endeavor, creativity, out-of-the-box thinking, strong imagination and a sense of inventiveness play the key roles. This is what gives the energy and motivation to excel every single day.
There is no limit to ideas. As long as one has the power of imagination, ideas will keep on floating in. However, it is important to realize a few limitations of running a home-based manufacturing business, especially one that is on a small-scale. Since there are fewer resources, every business idea may not be applicable.
Candle Manufacturing is one of the most suitable business ideas when starting from home. Some of the benefits include: unique and creative specialty candles that are not available at other shops, different color combinations for different occasions,
making them creative works of art, making nicely sculpted and layered candles which creates many more ways to market them!
You need to have a strong sense of creativity for specialty candle manufacturing. This business would flourish only if dealt with artistically. If you have an in-born talent in this regard, well and good; if not, then you can easily learn through the Internet, libraries or you may also get yourself enrolled in a relevant short course at a local institute.
There are several other small scale manufacturing ideas out there. You will have to research your ideas and apply your talents.
Type in the words ‘jobsite’ on any Internet search engine and you will get, at last count, some 9 million items. Many of these jobs sites are general services offering positions varying from teaching jobs to telecommunications sales people. Invariably, most of these sites have very few positions available and consequently very few hits. However, some 8% of the job sites online are large profitable organisations turning over a net profit of over $2 .5 million a year. This is an average figure.
To create a commercially viable jobsite that has a chance of distinguishing itself online there are a number of things you must do. The first thing is research, research, research. Spend some time on identifying a gap in the market. After that, your next task will be to create a market in that gap.
If you have some experience working in a certain profession for a number of years then this is a good place to start. Specialising in one particular type of occupation or profession gives you several advantages. First of all, you are able to use your previous contacts in order to spread the word about what you’re doing. Although paid for advertising will have a role to play later on, good old-fashioned word-of-mouth is a great way to start the ball rolling.
Secondly, you may already belong to a professional organization within your field. Contact them and let them know that you have a jobsite tailored specifically for their members. If you are already registered with this professional organization, you may well find that they are open to the idea of advertising your agency for you.
It’s also important to quickly identify who else is offering a very similar service to the one that you’re proposing to launch as a business idea. In order to ensure your project survival it’s important to adopt a ‘blue ocean’ strategy of business management. According to management strategists, the red ocean school of thought relies purely on undercutting your rivals, flooding the market with your product to muscle them out and (in some cases or) offering your goods or services at a price that leaves a very thin profit margin for yourself.
This strategy creates a red ocean which is quite literally awash with either your blood or that of your competitors. The blue ocean school of thought advises you to focus on growing the market by introducing something new. This ensures that you have no competition, at least for a little while, while also providing consumers with an alternative to existing products or services. So, identify who else is in your market, what they’re doing, and how your jobsite will add to the overall industry.
As your business will be an online one, search engine optimisation will be essential to its survival. Making sure that your site comes up whenever someone searches for relevant keywords in your industry will help boost your Google rankings and also direct jobseekers and agencies your way. There are many aspects of search engine optimisation that you can do yourself, although it’s always advisable to get an expert on board. There are also online forums that can provide you with free pointers on what you can do to boost your sites visibility.
Once people come to your site it has to be easy to use and intuitive to those who may not be expert Internet surfers. Make sure that all of the links work and that all of the pages are updated regularly. It’s a good idea to view your new site in many browsers for example Internet Explorer, Opera, Firefox and the new Google Chrome. You may find that the site looks slightly different from one browser to another. This will allow you to iron out any wrinkles that users may experience depending on which browser they have on their PC or Mac. People also feel more comfortable if they can get hold of the site administrator should any problems arise. Giving a working contact number or e-mail address in the “contact us” section is a good idea.
The most important aspect of any jobsite has to be the availability of jobs. There are a handful of companies that will provide a vacancy population service for your site. None of these services are free, and most of them charge fees starting from $4000 a month.
A more viable option would be for you to talk directly to companies that are already advertising positions and asking them if they would like to place their job vacancies on your site. This can be a laborious and time-consuming endeavour but, ultimately, it’s one that will save you a lot of money in the long run.
Also advertising on the free classified sites that you have a job service available online is a pretty handy way of spreading the word.
Lastly, give it time. The most successful websites often take months if not years to become big hits with Internet users. There’s no reason why yours shouldn’t be. Just work hard at it every day, involve to solve (that is, involve people in order to solve problems) and put yourself in the position of both the jobseeker and the job agency. Ask yourself: “how can I make their lives easier?”
The answer may well give you an insight that others have overlooked.
Do you have the type of personality which enables you to instantly have a good rapport with people? You may want to consider direct sales. This is a very traditional type of home business. Direct Sales jobs are no longer regulated to the world of food containers and cosmetics. Now the direct sales business encompasses an entire range of items for the home and for personal life. These items include everything from candles to cutlery. These types of jobs allow a working mom to set her own business hours and pay goals. They also let you choose what you’re selling, rather than working in a shop where you have to sell what the buyer decides to carry. In addition, the startup costs are very low, usually only a few hundred dollars at most.
Do you have talent in graphic design, programming, or writing? Another great home business idea is freelancing. The internet has many communities where freelancers can network and employers can find workers. Over a relatively short time, you are able to build relationships with certain clients and they will keep coming back to you for their needs. Writing may start with a few small projects, but after a certain level of trust is built, the clients will begin turning to you for larger, more important, and better paying projects. This allows you to do something you really enjoy from the comfort of your home, with little to no startup cost – a great advantage if you’re trying to save money!
If you like to craft and make things by hand, starting your own business may be something to consider. With the advent of the internet, crafters are no longer relegated to relying on local businesses and craft fairs to sell their creations. Websites specifically targeted to people who like to support small businesses will allow you to sell your items through them to people around the world, or you could start a private site specifically for your business. Startup costs can be high, but if you create something that fills a niche, you may soon be getting more business than you can handle.
Working from home is one of the things many people are doing to save money. These are just a few ideas for starting a home based business. There are many other home business ideas for moms out there, as well. If you are looking to start your own business from your home, there’s no better time than now.