A journey through the history of typography

It’s hard not to love the simple definition of typography… ‘the style and appearance of printed matter’. Originating in ancient Greece, typography has been used since as early as 1850-1600 BC. Nowadays, words really are everything. That includes the way that they are presented in the work of marketers, academics, the media and many other institutions. With the help of UK brochure printing firm Where The Trade Buys, let’s explore a bit around the interesting history of typography and its relevance in our modern world today.

The history of typography stretches back into antiquity

Signs of some of the most historic typography have been detected on brick stamps, uncovered in the Mesopotamian city of Uruk, dating back to the second millennium BC. Copies of intricate characters were carved into these materials, and they symbolise one of the first recorded forms of text. The Babylon Kingdom used wet clay as the base for surface impressions created by cylinder seals, demonstrating how the history of typography stretches all the way back into antiquity.

The early Greeks used a circular instrument known as Phaistos Disc, with distinctive imprinted symbols on both sides. The disc was pressed onto paper to print the words, and it was the first notion in history of typography as a printed, visible typeface. Progression followed in China as Bi Sheng (990-1051) invented the first movable type, which inscribed words and symbols through printing with wooden or ceramic objects. Europeans in the thirteenth century used similar single letter tiles to tell stories on walls, and it remained popular until the prolific (yet extremely secretive!) German inventor Johannes Gutenberg created the first movable metal printing tool in the mid-fifteenth century. His invention was said to be composed of a metal alloy, whereby the metal would melt quickly, and cool rapidly to form reusable type. The oil-based ink adhered well under firm pressure to paper and vellum, and it was originally produced from processes involved in the production of wine. This was a notable development and it triggered the Printing Revolution, from which the world’s first movable type book emerged — the Gutenberg Bible. As for his legacy, Gutenberg’s namesake now lends itself to its very own family of fonts!

Technology paved the way for a new kind of typography

Strides forward have not stopped since the twentieth century, as technology paved the way for a new kind of typography facilitated by the development of personal computers. Designers from the 1980s onwards could design their own typefaces using online software, meaning that typography could be created quicker, to suit a variety of purposes. With this advance, the associated costs were also lowered, and this prompted a movement known as the ‘democratization of type’, and it facilitated an influx of new, aspiring designers to enter the field.

Typography is now used to capture the style and identity of target audiences

Typography has grown and taken on a whole new meaning from its origins; it is regarded as a sign of clarity and transparency. Fashion retailers use typography to capture the style and identity of their target audience, just as how printed newspapers choose their fonts wisely to grab the attention of the reader. Contemporary artists such as David Carson are known to use experimental typography, taking conventional type and placing it in a new setting for artistic purpose. Typography is a common strategy in modern advertorial campaigns, creating punchy, clever graphics through the media of words.

We still place as much value in typography as those who used the printed words first. Taking the time to inscribe and print individual symbols may be a thing of the past now, as centuries later they are readily available to use as a universal format. While the processes involved in creating typography may have become a lot quicker, words remains as important as ever.

https://www.britannica.com/biography/Johannes-Gutenberg

http://www.ancientpages.com/2014/12/30/chinese-invention-worlds-first-known-movable-type-printing/

http://www.ancientpages.com/2014/12/30/chinese-invention-worlds-first-known-movable-type-printing/

http://www.historygraphicdesign.com/a-graphic-renaissance/printing-comes-to-europe/827-typography-2

Home Ownership: Buying vs. Renting

Debating between renting and purchasing a house is an issue for many individuals and families. Deciding to buy a home is a crucial and critical decision to make since it will impact your life in many different ways for an extended period. There are many factors you need to consider once you have made the decision,

On the other hand, when you decide to continue renting and eventually in the future, you want to buy a house, you might be wasting a lot of money already. If you have the means to own a home for yourself but is undecided whether it is a good move or not, read through below. Presenting the perks and disadvantages of both can help you have a more unobstructed view and make a decision.

Purchasing a House

Advantages

When you buy a house, you consider it as an investment. Why? Because you will have something to call your own that is of great value. While you may be paying large sums for many years, it will end up yours. And the money you spent can be given back to you. If you decide to sell the property in the future, you will see the value can probably increase as long as it is well taken care of. Just get in touch with a mortgage broker Plano to help you sell your property.

Another thing about owning a house is security and freedom. When you have a home, you can design and fix it the way you want to. So, you can make it look the way you want it to be.

Disadvantages

One of the problems of owning a house, of course, is the responsibility that comes with it. You will have to maintain it as best as you can, and it means spending some money. Furthermore, if you took it out on mortgage, it often takes decades to pay it off, so you have a very long financial obligation ahead of you.

Renting a House/Apartment

Advantages

Renting a house or an apartment also has its benefits. Firstly. You have no mortgage loan to, and there is no long term commitment. You can stay there as long as you want, but that is it. Once your contract is finished, you can always decide to go to another place. It is advisable for those whose jobs require them to get relocated often or those who need to move from time to time,

Disadvantages

However, you have no freedom of renting. You are not allowed to do any modification when the owner or lessor did not say yes.

Another thing is in terms of finances. Yes, you may not have a long-term commitment, but soon you may realize that you have wasted a lot of money on rent. You pay rent every month, but in the end, nothing becomes yours. Unlike when you take a house, you will eventually own it.

As you can see, both have their advantages and disadvantages. It is up to you to weigh things and decide on which is best for you and your family. It is best if you consider both the present and the future since the situation may change.

 

 

Installing the Ideal Restaurant Kitchen Equipment

If you’ve ever had dreams of developing the next great restaurant, you know how much work is involved in the process. Creating a restaurant from the ground up is as arduous a task as there is in the world of business. Creating your hit restaurant will require you to perform many different steps in a broad range of industries and environments yet no task is more important than establishing your kitchen. Your kitchen is the beating heart of your business and it is the place that determines whether your company will succeed or fail. The best food in the world cannot be made unless you have the right chef and the right equipment for them to complete their task. Today, we are going to be talking about what equipment you will need to be on the lookout for in order to give your cooks what they need to succeed.

Establishing the Perfect Restaurant 

Let’s take a moment to consider all of the commercial restaurants that we’ve ever seen. Whether you’ve seen restaurant kitchens in person or you are merely reflecting on what you’ve seen on television, you’ll likely come to some pretty interesting commonalities. Commercial kitchens in professional restaurants all seem to be filled with busy cooks, shiny equipment, and clean surfaces. These kitchens can range in terms of size but they all share some core similarities. Let’s break down these similarities so that you can craft the perfect kitchen for your needs.

Quality Kitchen Equipment

If you want a successful kitchen like the ones you’ve seen on television or in other restaurants, you are going to need equipment. Buying any good commercial kitchen equipment from Restaurant Equipment will take knowing what you are looking for. Ideally, you are going to want to ensure that you have access to all manner of refrigeration and frozen storage. Additionally, you’ll want grills and dishwashers as well as shelving. Finally, you’ll need food prep stations that are capable of giving your cooks the room that they need in order to operate efficiently.

Stainless Steel Materials

The ideal kitchen surface is going to be stainless steel. Stainless steel is notoriously resistant to bacterial growth as well as incredibly easy to clean. Stainless steel looks great and is easy to maintain due to the durability of the material. You’ll want stainless steel for all of your food prep stations at the very least. It also doesn’t hurt that stainless steel looks striking, as well!

Planned Floorspace

Your kitchen will fail or succeed based on how you organize your workstations and kitchen equipment. Believe it or not, how you organize everything will have a dramatic impact on how effectively your cooks can do their job. Before you start installing your equipment, take some time in order to diagram out your kitchen. Pay attention to measurements and consult a professional chef in order to get the right layout installed. Don’t sweat preparing your next restaurant kitchen. As you can see from our guide above, the job can be tough but that doesn’t mean that it is impossible!

Some Words About Shopping During Christmastime

Christmastime is an exciting time when it comes to shopping. In fact, so much emphasis is placed on materialism and consumerism that some people argue that the holiday has lost its meaning and the season is in vain. However, that is a different story. When shopping around Christmastime, there are some things to remember.

First off, the Christmas season seems to officially begin on Thanksgiving and last into or perhaps even past, New Years. On Thanksgiving, the Christmas music starts in stores and everything is locked and loaded. Black Friday is the huge kick-off. It is when people mob stores for items that are sold at unnaturally low prices. There have been instances where people have been trampled to death in stores on Black Friday. Even though Black Friday is the biggest sale day of the year, there are still plenty of sales throughout the season. You just have to be really vigilant about looking for sales online and in person. Items may sell out very fast if they are at really low prices.

Secondly, something to take note of is the fact that many businesses may have holiday editions of their products. Such seasonal, limited edition products may be very interesting to try out and enjoy. This is especially true of restaurants, which sometimes have specialty menu items that are based on the season. Some businesses may even use specialty holiday package design for their many delivered packages. Business owners must plan months ahead for these packages and may even order double or triple their normal load of packaging supplies just for the month of December.

There are stores that have sections that are specifically dedicated to Christmas. The grandest of such stores are department stores that can be found in large cities such as New York City. These types of places also tend to have displays behind windows that people can look at from the outdoors. There are also many pop-up holiday places that sell Christmas-themed stuff. Christmas stores have a large variety of stuff for your Christmas needs, such as ornaments, trees, wreaths, stockings and a variety of other items.

Some stores are expensive when it comes to the Christmas items that are sold. You can get some pretty nice stuff for less expensive prices if you go to an inexpensive convenience store or supermarket. For example, in some stores an ornament might cos you $20.00. In a less expensive store, a pack of ornaments may cost you $5.00 or $10.00. If you do not have a particular ornament that you are really crazy about getting, there is nothing wrong with getting the cheaper ones; they look just as good. Christmastime is the season where a lot of things are sold for expensive prices that you can really get cheaper in other places.

If you are buying decorations, think about how lights may impact your electric bill, as well as whether or not here are any safety hazards when it comes to lining you home with electric lights. Also, think about how you will maintain these decorations once you buy them. Are there any specific things that you have to do to take care of the conditions when there are certain types of weather?

Tips for Building a Loyal Clientele

In any business, even in the provision of legal services, loyalty is important. With this, lawyers and law firms should be proactive in pursuing strategies that will allow them to establish a loyal client base, including through the ways that will be briefly mentioned in the rest of this post.

Use a Legal Software

This is one of the investments that legal professionals need. With the various legal software features, it will be easier for lawyers to manage their daily activities, such as scheduling meetings and even computing billables. The software will automate many tasks, making it great in the improvement of efficiency.

If you are on the lookout for the right law practice management software to choose, one of the popular options to take into consideration is Rocket Matter.

Speed Up the Legal Service

In one article published on the website of the American Bar Association, it has been reiterated that today’s clients anticipate speedy service from legal professionals. With this, it is important for lawyers to be as quick as they can without compromising the results. Clients have the assumption that regardless of how complex the case is, lawyers will be able to handle it and that results will be evident without the need to wait long.

Find the Right Price

Like with other businesses, pricing in law firms is critical for its success. If the price is too low, the profitability can suffer, and clients might think of the service as inferior. When the price is too high, on the other hand, clients can look for others who are offering legal services at a more affordable price. There should be an effective pricing strategy, which can be determined by studying the market, including the competitive landscape.

Provide an Onboarding Program

To make clients feel the love, which will make them loyal, it is important to develop a formal onboarding program. This will avoid improvisation in the future. An onboarding strategy will help to manage expectations and will make it possible to point out any dissatisfaction early on at the point of the relationship.

Be Personal

Lawyers often have a bad rap because of their intimidating personality. With this, it is also important to be personal and approachable. Clients must be able to see the lawyer as a friend, although a line needs to be drawn. Also, being personal entails the need to know the individual needs of each client and the fact that there is no generic way of addressing their needs.

Be Available

Lawyers handle several cases at a time. Nonetheless, it does not mean that reaching a legal professional should be a challenge. For the clients to be loyal, it is important that lawyers pay attention to accessibility. Even outside of the office, the clients must be able to reach them when they have a legal predicament that they cannot solve on their own.

In sum, the things that have been mentioned above will be highly effective in building a loyal client base, which, in turn, will be a critical element for the profitability of the lawyer or law firm.