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What is brand development and why is it so important

Brand identity construction is very important for companies especially for those that are at the beginning of their experience on a market. For example, a start-up may invest time and resources on brand development in order to be known and recognized by users and consumers for specific values and characteristics. On the other hand, a large company with a consolidated brand positioning needs to work everyday on its strengthening, in order to benefit from it and to generate revenue opportunities.

So, let’s see what brand development is and why is it so important for the growth of a business.

What is brand development

Brand development activities are a series of processes that help a brand to grow within a market or to reinforce its positioning in it. This is the reason why the actions made during the start-up phase will be different from those carried out over the years to come. However, all of them have the same goal: to help the brand to increase its popularity and to improve its market positioning.

The main phases of brand development

Brand development process consists of different phases with different purposes.

First of all there is the strategic phase. You will develop the strategy supported by an expert. The strategy must be well structured with a detailed description of actions, objectives and timelines, and it also must correspond with the main goals written in the business plan.

The second phase is the pragmatic one. You will define your company image by choosing its graphic look. In this phase will be created the logo and all the other elements for the online and offline communication.

Then there is the operational phase during which will be carried out the planned actions. For example, if you are a fashion start-up company it will be very important for your business to take part in fashion shows, parties and events. Goals and methods of the participation will be different according to the brand positioning and its history but they will be still useful to reach the next phase.

This is the strengthening one. Think always about our example: after a few years your fashion company will be not a start-up anymore. It will have gained a good positioning in the market. So, when you will take part in an event or a show, your goal will be no longer to make your brand known but to strengthen its positioning in the market through the right relationships.

Why is brand development important for your business

Let’s recap: brand development activities help to construct and reinforce brand identity. They are fundamental for business development in order to always create new sales opportunities.

On one hand, they help the brand to tell and communicate its identity, made up of unique features and values, in order to be easily recognized by users; on the other hand they allow to strengthen these values and to reinforce the market positioning in terms of reputation and, of course, of economic one.

So, it is easy to understand why brand development is so important for the origin and the development of a business. It does not matter what the sector of the company is or what its dimensions are: relying on an expert in brand management will be necessary to obtain an adequate market positioning and the returns foreseen in the business plan.


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Paul McCarthy – Cork Business Start Up Guide

We can all agree that there are no limits if you wish to become a prominent and successful entrepreneur. You do not necessarily need a college degree to do it as well as plenty of money in the bank so that you can make the initial investment.

However, you will still have to create a comprehensive plan so that you can see everything through and enjoy all the way. That is why you should check out Paul McCarthy – Inc website so that you can learn more on how to create a successful startup with ease.

However, before doing so, you will have to answer a fundamental question: why do you want to start a business in the first place?

This particular question should guide you throughout making the spotlight so that you can understand what type of business you wish to start and what you want to achieve in some period.

For instance, you may need extra money, or you wish to create a side business that will pay itself off in time. On the other hand, you may look for more freedom and find ways to be your boss so that you can avoid nine to five jobs and try something different.

As soon as you find all the reasons, the next questions that you have to ask yourself should help you figure out what kind of business you wish to start and whether you have what it takes along the way.

Therefore, you have to ask yourself these questions:

  • What is your area of expertise?
  • What skills you have that sets you apart from others?
  • How much capital do you require?
  • How much can you afford to spend based on the idea that your business may fall?
  • Are you ready for it?

You have to avoid exaggerating about yourself and find ways to be completely and brutally honest with your answers since they will be the foundation of everything that you wish to achieve so that you can move forward.

It is much better to understand that you are not up to it before than later, and that is a fact you have to remember. If you wish to learn more on startup companies in general, you should check here for more information.

  1. The Next Step Is Business Idea

Entering the world of entrepreneurship means that you have a perfect business idea that you wish to implement into reality.

On the other hand, having an idea is not mandatory in this particular step, because you can quickly brainstorm and find numerous places where you can get inspired for the best plan possible.

  • What Is Next? – You should check out what advancement and technology will be trendy and arrive soon, and determine the way business landscape will change afterward. You can always take advantage of new possibilities and everything that comes with them.
  • Fix Something According To Your Skills – You may open a business that will feature an ability to handle bad parts of some things that surround you. If you can repair something based on your skills, it means that you will be able to open a business that will provide you steady income without boss that will stand on your backs.
  • Apply Your Skills With Current Trends – Most industries and businesses tend to do something based on the pattern because that is the easiest way to do it. That is the main reason why a new set of eyes can provide a perspective that will make a difference to both corporate and individual customers.
  1. Market Research

You should check out how many people are doing things that you do, and if that is not the case, it is essential to answer why before you embark further.

Therefore, you should start understanding your partners or competitors, and deal with objectives and methods so that you can conduct market research that you can use for your particular industry niche.

Best ways to learn how to conduct a market research is by visiting this link:

For instance, you may conduct interviews face to face or through phone, or find other ways of surveys through internet by providing questions to potential customers that will help you make up your mind.

That way, you will be able to understand the common mistakes other industries make when they are entering the market, which is why you will have the ability to improve it beforehand.

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Things to Know When Choosing the Best ATM for Your Business

If you have a business that people and their cash such as grocery store, fast food restaurant or a bar, the best thing that you can do is to find an appropriate ATM that will help you improve the convenience for people and make an additional profit as well.

The main idea of these machines is similar to call-to-action in marketing strategies. You are presenting people ways to spend more in your restaurant or store by giving them the opportunity to take more cash from their accounts. Of course, most services as well as distributors such as ATM distributor Puloon will double check a specific location to see whether it would be profitable to install it or not.

  1. Costs

The first thing that you should know when it comes to ATMs is that you have to pay for their installation and that is a logical assumption. However, you can find a wide array of machines available on the market.

Some of them are armored, while you can find indoor ones with exceptional and high-end security. The main goal is that 75% of ATMs that are outside the bank locations are not armored, but you can find the high-end ones that will also provide you additional protection.

In case that you have plenty of customers that are asking for nearby automatic teller machine, and the foot traffic is dense in the area of your business, then you should find the one that will boost your business in overall.

  1. Free ATM Placement Programs

You can find numerous ATM placement services on the market, and they are specifically designed to provide you with a free machine, but the location has to pass specific rules and regulations.

In most cases, high traffic locations are perfect areas where you can place a machine free of charge, and in return, the distributor will provide you a percentage of surcharge revenue from every single cash withdrawal. By clicking here, you will be able to learn more on organization that controls every single automatic teller machine.

In that particular scenario, the distributor will be responsible for everything about it. They will pay for it, ship it, set it up, process it and install it, as well as load the cash and maintain it until it is on your location.

You do not have to do anything but only cash the checks when they arrive from distributors. This is the best way to take advantage of the popularity of machines because you will not have worries, investments, and headaches along the way.

  1. ATM Lease

If you wish to install an automatic teller machine in the area of your business for additional income, you should check out all options before you decide to invest.

At the same time, you should weigh the advantages and disadvantages of buying versus leasing. In some cases, you may find that rental is a much better solution for your business needs and revenue that you are making an annual basis.

However, you should consider the service agreement that will help you determine all the actions that you have to complete along the way.

In some cases, you will be responsible for all repairs and damages, which is why you should check out the closest repair service to see whether it works for you or not.

At the same time, if you re responsible for the future repairs, you should get at least one year warranty period for both labor and parts. It is vital to read the entire agreement before you sign it.

When it comes to leasing, you have to make sure that agreement is providing you everything you can handle. You may receive repair assistance in the case you decide to lease equipment, but you should check out the contract and whether it works for you or not.

It is vital to check the overall price before you start paying the monthly payments. It is vital for you to learn how to safely use automatic teller machine and you can do it by checking out this link: for more information.

In some cases, you may find a new machine for approximately two thousand dollars, but if lease payment tells you that you have to pay a hundred for the next sixty months, it is much better to purchase than to lease.

Even though a hundred dollars monthly sounds exciting and much better than paying two thousand dollars, you will end up paying much more in the long run.