There is no benefit of organizing a spotless event if nobody comes up. Advertising the event in the right way will make sure high attendance. So many event management companies in dubai, lacks the ability to advertise the event successfully. I think this is due to a lack of understanding of social media and overall marketing game. Event promotion is a skill that every event company needs to master in order to sustain in this digital age.
There are literally hundreds of ways to promote the event but you should test different methods until you find a winning combination.Once you find a one then you should tweak it from time to time as per event requirement.
Here are some advertising and marketing ideas that you can use to attract visitors to your next event.
Look For Target Audience
Don’t waste your time and budget by advertising your event to noninterested people. Try to look for the target audience who has shown interest in your event. Try to compile a list consists of their age, location, interests and platforms where they spend most of the time. Event production companies in dubai oftentimes failed due to bad advertisement strategies that eventually results in low event attendance.
Event Discovery Platforms
There are so many platforms that people use to discover different types of events. Facebook, Instagram Events Other event discovering websites are good platforms to advertise your event. These social platforms will provide you high engagement rates due to the presence of the target audience.
Ease the Ticket Process
According to experts, event platforms provide the best ticket sell out numbers than the ticketing platform. People trust these big websites and they show more interest in buying directly from them.
Email Marketing Potential
Email marketing is still one of the best ways to market your event. Just compile a list of people who bought tickets in the past and also new people who might show the interest of your event theme. You can also buy an email list consist of the target audience to whom you can send the invite. If you are an event organizer dubai, then you should harness the power of email marketing.
Content Is King
Content marketing is also a great way to create a buzz about your event. You can write about all the good things that people will discover once they attend the event. Post event content will remind them about the awesome time they spent at the event. Once they trust your event company then they will surely be more responsive to your future calls.
Spend Time on Ad Copy
Ad copy design has the utmost importance as it is the first thing people will see. So spend your advertising budget wisely and create an ad copy that has a concise, eye-catching and clear call to action message.
Photography Should Be On Point
Visual marketing shows promising results as people are more inclined to visual advertising. Photography is one of the best forms of visual marketing for event promotion. So put your best-looking clicks to set the tone of your event. Pictures can convey the feeling and ambiance of the event to attendees.
Final Thoughts
Event promotion needs the best advertising formula that attracts visitors to attend the event. SO carefully spend your budget on marketing in a way that gives good results. Event management companies in dubai now emphasize more focus on social media advertising through platforms like facebook and Instagram. It is a good idea to promote your event there, as people spend most of their leisure time on these platforms.